Barclays use Surface technology in new concept store
- Wednesday 7 January 2009
- posted by Simon Parbutt
- 0 Comments
Barclays has launched it's first "brand concept" bank branch in the UK.
I've just been shown around the store this morning. It's certainly impressive, much more open and friendly whilst still maintaining a safe corporate feeling. We were taken up to Premier banking (on the upper floor obviously) to play on the new surface tables.
I love the fact they have introduced new ways of interacting with digital content. I do feel this is only the beginning for this type of technology. It would be a great way to 'visually' explain complex banking products. With the multi-touch surface technology the customer could collaborate with the consultant to decide on the best product, rather than being 'shown' the best product for them. Much more friendly and inline with the new feel of the branch!
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