Aston Martin, Microsoft, Mix and Splendid: Viva Las Vegas

• Sunday 2 March 2008
• Paul Bishop

Big things happen when you take the coolest brand in the world mix it up with a bit of Splendid and the biggest technology company in the world and put them on stage in Las Vegas.

Now in its third year, MIX is an intimate opportunity for cutting-edge technical, creative and business strategists to engage Microsoft in a conversation about the future of the web. Keynote presentations from Steve Ballmer, Scott Guthrie as well as Splendid unveiling Microsoft's latest web-oriented products and technologies.

We have been working with Aston Martin and Microsoft to exploit the latest technology and create a 360° user experience that brings customers closer than ever to the Aston Martin brand. This work has been chosen as the keynote event of Mix08 in Las Vegas this March.

Splendid have built on their close relationship with Microsoft in the UK and with the product teams in Redmond to create a truly ground breaking digital experience for Aston Martin. We have been given early access to unreleased technologies such as Silverlight 2.0 and Seadragon (deep zoom) and use of existing technologies such as WPF and XNA (don't you just love acronyms?) to work with Aston martin to create this proof of concept.

More information on the technologies involved can be found here

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