The Brief

Develop a Facebook application that gives Heat readers access to the latest gossip and news from their Facebook profile

Our Solution

According to recent statistic halve of UK internet users have a Facebook profile and halve of them access it everyday, that's quite a few people! So it made sense to take the Heatworld brand to all those eager eyeballs, so that's what we did.

Building on our work on the Heatworld website we developed the concept with the Heat editorial team over a period of a few weeks. The Heatworld Facebook application is an RSS reader with a difference; the difference is that it doesn't look like one. So no boring text based headlines for Heat, it's all about images, you click the daily updated content and you bounce of the Heatworld website. Simple really.

Within a few weeks of launching the Facebook Application had been added by about 15,000 people to their profile, and its still getting more new users.

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