JamieOliver.com has been providing recipes to a community of food lovers for a number of years. When Jamie decided to expand his empire online it was clear that the site would need significant changes to accommodate new business objectives and functionality.

The Brief

To provide an online home for new brand JME, a showcase for new innovative products sourced and promoted by Jamie Oliver. In order to do this it was obvious that the site architecture and template structures needed an overhaul to cope with the differing types of functionality, content and user needs.

What we did

We worked collaboratively with Flow interactive to design a new navigation system and series of page templates to cover all the existing functionality of the site, and accommodate the new e-commerce platform.

New templates allow users to move seamlessly through editorial content and community sections of the site, discovering the new products in context of their own experience.

Once within the JME shop the foodies can select products based on type, price or from a range of themes devised with Jamie. Profiles of the designers and makers are also available.

The Solution

JamieOliver.com now has a platform that can begin to fulfill its commercial potential.

The new brand JME has emerged as a blend of product showcase, recipes ideas, a commitment to showing the provenance of the product and an inspiring journey through the Jamie lifestyle.

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