The Brief

Lloyd's is the world's leading insurance market providing specialist insurance services to businesses in over 200 countries and territories, RiskMap was a campaign to raise awareness of Lloyd's as the leading expert on risk globally. Lloyd's commissioned Splendid as suppliers to create a standalone web application for RiskMap, a new channel for Lloyd's that will be promoted from the Lloyd's website portal.

Lloyd's RiskMap initiative came out of the 360 Risk Insight project. Research showed that Lloyd's audiences liked 360 web content, but wanted it more condensed, accessible and timely. The intention is to position Lloyd's as a comprehensive hub for news and information about current and emerging risk. This reinforces Lloyd's thought leadership credentials for risk. The audiences are: Risk managers, Market and the business community.

How we did it

An initial POC (Proof of Concept), had proved successful, and the RiskMap project was undertaken. Working closely with Lloyd's meant fast iterations of ideas and high visibility of our progress and direction. Lloyd's end user input was considered, consumed and responded tothroughout the process.

This meant:

A complete understanding of the product from concept through to delivery of the website.

We achieved this by:

• Understanding the service that the product was to provide and the key audience base.
• Working to a process of Researching, exploring, wire framing and visual design with key templates and modules through to delivery of a built website.
• A Splendid team based on site at Lloyd's, Lime Street.
• Refining the wire frames and concept with Lloyd's project team.
• Verifying design direction through a series of user scenarios and consistent user testing.

Solution

The RiskMap is a global map showing risk related news events in real time. News is displayed by location and by risk category. Real-time news is sourced from Dow Jones Factiva (News aggregator), Dow Jones Newswires, and RiskMap is built to accommodate other news sources as needs expand. Supported by rich and deep contextual information from Lloyd's and other trusted sources. RiskMap is designed to be easy to use, and to allow the user to view information how they want to view it. Three views are provided: Geographical (Map) view, Category view and Newsfeed view. Uniquely, the RiskMap allows Lloyd's to associate their respected and valuable content and messaging along side real-time risk news information.

Map View

With Lloyd's RiskMap, you get valuable content from Lloyd's and its partners laid out on the map in real time. The map view gives you an overview of what risk-related events are happening in the world and where they are occurring, allowing you to make focused and informed risk based decisions as events unfold.

Category View

Information is displayed through five major risk categories: Political, crime and security; Natural hazard; Environment and health; economic, regulatory and market; Business and strategic. A large variety of international sources supply impartial news and analysis on current and emerging global risk. Accessible filter system allows users to personalise their RiskMap to focus on the risk or location that matters most to them.

Newsfeed View

A classic data view of news headlines offering deeper, fuller coverage of risk-related events. Convenient search box allows users to effortlessly locate a particular event, location, news story or contact. Content includes news coverage from Dow Jones Factiva, 360 Risk Insight and the Lloyd's News Centre, as well as risk reports and country - specific information.

Launched in 2010, there is already plans set in the future to develop, RiskMap, for example by integrating the natural hazard information, add new risk categories and making the RiskMap available in a variety of different formats e.g. Via mobile, email, large screens or touchscreens.

RiskMap is a strong communications tool for reaching a wide business audience about Lloyd's expertise in the area of business risk, and it contributes significantly to the development of Lloyds.com as an effective commercial business tool.

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