Splendid worked with Microsoft and McLaren to deliver a true interactive experience using Microsoft Surface, allowing users to engage in rich content from McLaren's extensive archive.
Splendid were asked by McLaren and Microsoft to explore how Surface could be used to engage users in a number of areas; the McLaren Technology Centre and at races. McLaren has a rich heritage in top level motor sport and the idea was to bring this to a wider audience.
Splendid worked through a number of sketch concepts with McLaren and centred on a time-line based application that showed the development of key cars in their history. These took the form of two projects.
Project one involved taking creating a company timeline with key racing cars supported by information on championships one, each event on the timeline brought up video, images and text to explore in a mult-touch environment.
Proof two used the same interaction framework of video and photo presentation, taking season event images and mapping them against each race. This version also provided a larger space for Sponsor related content to be shown, with each key sponsor having their own content tab. The device was then deployed into the VIP area of the brand Centre.
This version of the Surface application was deployed in the Brand Centre at the Monza Grand prix in Italy. Splendid provided a resource to ensure the unit was correctly calibrated and used the Splendid created mobile light meter to determine suitable placement at the race event.
Project lead Paul Bishop
For more information please call - +44 (0)20 7395 4800 or email firstname.lastname@example.org
See more work for top brands
- BBC Worldwide
- Virgin Holidays