Launched by founder Shaa Wasmund; founder of Bebo.com, Michael Birch; and Parliament's first blogger and Minister for Digital Engagement, Tom Watson MP; Smarta is set to revolutionise the business support landscape in the UK, enabling small businesses to fast-track their way towards becoming more profitable and efficient businesses.

The brainchild of the award-winning successful entrepreneur Shaa Wasmund, Smarta, was set up by entrepreneurs for entrepreneurs and is backed by world-leading British companies Royal Bank of Scotland Group, Vodafone, and Mishcon de Reya.

Despite nearly 3 million Brits wanting to set up their own business, 86% never achieve their goal - a situation exacerbated by the current economic crisis. Smarta meets the needs of British entrepreneurs desperate for change by providing an online one stop business support platform that guides businesses and entrepreneurs through the lifecycle of thinking about starting up a business, the process of creating their own business or wanting to grow their business.

Website features include

• Being able to set up a new business in just 30 minutes
• Ability to create profiles, connect and interact with other business owners
• Hundreds of bite-size video guides, features and special reports, providing digestible and practical advice on all aspects of starting and growing a business
• Video interviews of leading entrepreneurs sharing their experiences and knowledge
• Q&A forum where members can get answers from other entrepreneurs & experts
• Free professional advice from financial and legal services companies

Smarta hopes to have 150,000 users by the end of 2009.
To sign up, please visit www.smarta.com.

As a successful SME ourselves, we were ideally placed to develop and build the site in partnership with Smarta. We actually appear on the site in videos ourselves and share our experience and advice. As well as being delighted to be part of this launch, I'm also excited about the prospect of helping other start-ups at a time, when the economy needs a boost.

Paul Bishop Managing Director , Splendid

A new approach is needed for entrepreneurs and small businesses more than ever before. Smarta.com will allow users to tap into the brains, experience, and ideas of the entrepreneurial community. Irrespective of background, Smarta.com will help you think, create, and grow ideas, empowering people who never thought they could realise their dreams and ambitions

Shaa Wasmund Founder, Smarta

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