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    <title>Splendid.</title>
    <link>http://www.howsplendid.com/</link>
    <description>Splendid. An ideas led agency with a solid technical and commercial background.</description>
    <language>en-uk</language>
    <copyright></copyright>
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        <title>Splendid.</title>
        <url>http://www.howsplendid.com/img/splendidLogoRSS.gif</url>
        <link>http://www.howsplendid.com/</link>
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        <title>We're recruiting for an Art Director</title>
        <link>http://www.howsplendid.com/news/were-recruiting-for-an-art-director/</link>
        <pubDate>Tue, 21 May 2013 00:00:00 GMT</pubDate>
        <guid isPermaLink="false">http://www.howsplendid.com/news/were-recruiting-for-an-art-director/</guid>
        <description><![CDATA[We're looking for a talented Senior Digital Designer to join our team of interaction designers and developers. The Splendid team consists of designers, developers, ux specialists and recognised industry experts work side by side in our fast-paced...]]></description>
        <content:encoded><![CDATA[<p>We're looking for a talented Senior Digital Designer to join our team of interaction designers and developers.</p><p><h3>Job Description</h3></p><p>We're a multi-channel, experience design and technology agency with an obsession to deliver creative, quality work that changes the way people do business.</p> <p>The successful candidate will be able to think strategically about brand, communicate with clients in a compelling manner and posses the craft skills required to create beautiful interfaces. You'll understand how to deliver complex projects that start with a blank sheet of paper and end with a fully-formed product. You'll ultimately enjoy working in an environment that's refreshingly free of ego but full of creative ambition.</p><p><h3>Desired Skills &amp; Experience</h3></p> <ul> <li>Visual Arts BS/BA or equivalent experience</li> <li>Original thinker who provides high-level client service; develops, and implements new and innovative resolutions</li> <li>8 years+ commercial design experience in graphics software applications, techniques, and tools, including web-based languages and multimedia technologies</li> <li>Strong understanding of designing site architectures, user interfaces, and intuitive navigation schemes</li> <li>Advanced knowledge of graphic design techniques, software applications, and tools</li> <li>Proven track record of leading projects</li> <li>Proven creative design success e.g. industry awards</li> <li>Design Tools: Photoshop, Illustrator, InDesign, Flash, After Effects</li> <li>Ensuring the delivery of visual design components, on time &amp; to budget </li> <li>Confidence in presenting concepts and ideas to clients</li> <li>Experience in working within an agile process (optional)</li> <li>Experience with advanced Keynote functionality (optional)</li> </ul><p><h3>Company Description</h3></p><p>Splendid are an award winning Multi channel user experience design and digital technology consultancy. Our user centered design approach combined with our strong technical understanding delivers exciting innovations that are changing the way people do business.</p> <p>Splendid specialise in consistently delivering innovative technology that create compelling customer experiences whilst building equity for the brand. We have gained an enviable reputation for producing innovative digital products that meet our clients' objectives, which look &amp; perform beautifuly. We have done this for some of the world's leading brands including eBay, Microsoft, EMAP/Bauer, Aston Martin, Barclaycard, easyJet, Fly Dubai, Virgin Holidays, ITV and British Airways.</p> <p>Splendid have been recognised as one of the fastest growing technology companies in UK by Deloitte. We understand that great ideas and stunning visual design needs to be underpinned by a meticulous technical practice and we are proud to be included in the top 50.</p> <p>The Splendid approach brings together great ideas with technical expertise and an obsession with delivering quality work. We have an exemplary track record in delivering successful digital solutions to world leading brands across a range of industries. Our team combine a user centred focus with methodological rigor to produce results that guarantee our clients choose Splendid again and again.</p>]]></content:encoded>
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        <title>We're recruiting for a Senior UX Designer</title>
        <link>http://www.howsplendid.com/news/were-recruiting-for-a-senior-ux-designer/</link>
        <pubDate>Fri, 10 May 2013 00:00:00 GMT</pubDate>
        <guid isPermaLink="false">http://www.howsplendid.com/news/were-recruiting-for-a-senior-ux-designer/</guid>
        <description><![CDATA[We're looking for an experienced UX Designer to join the team in our Golden Square office in London. The Splendid team consists of designers, developers, ux specialists and recognised industry experts work side by side in our fast-paced london...]]></description>
        <content:encoded><![CDATA[<p>We're looking for an experienced UX Designer to join the team in our Golden Square office in London.</p><p><h3>Job Description</h3></p><p>Will be responsible for requirements gathering and analysis, task analysis, user flows, information architecture, information design, interaction design, content mapping and documentation. Will be articulate, possess clear communication skills and will be client facing.</p> <p>Will have 8+ years experience and hold a relevant degree, e.g HCI, Interactive/multimedia design, Information/Library science.</p> <p>Expertise and proven track record for delivery of large scale digital solutions will be demonstrated by relevant industry recognition. Will be responsible for managing and guiding the design process and defining the approach alongside the creative lead. </p><p><h3>Desired Skills &amp; Experience</h3></p><p><strong>Requires:</strong></p> <ul> <li>Ability to work unsupervised</li> <li>Enterprise experience</li> <li>Excellent Axure skills</li> <li>Good Information architecture understanding</li> <li>Able to be flexible</li> <li>Punctual, reliable and professional</li> </ul><p>Will be responsible for producing task flows and wireframes against existing personas. Will be working as part of a team for a large client, across multiple devices.</p> <p>Must be able to demonstrate good quality wireframes for complex task flows such as check out processes and purchase journeys. You'll be working closely with a senior visual designer to quickly iterate ideas for key screens, overseen by our Head of UX and Head of Creative.</p> <p>Splendid is a vibrant, lively agency, based in Soho.</p><p><h3>Company Description</h3></p><p>Splendid are an award winning Multi channel user experience design and digital technology consultancy. Our user centered design approach combined with our strong technical understanding delivers exciting innovations that are changing the way people do business.</p> <p>Splendid specialise in consistently delivering innovative technology that create compelling customer experiences whilst building equity for the brand. We have gained an enviable reputation for producing innovative digital products that meet our clients? objectives, which look &amp; perform beautifuly. We have done this for some of the world?s leading brands including eBay, Microsoft, EMAP/Bauer, Aston Martin, Barclaycard, easyJet, Fly Dubai, Virgin Holidays, ITV and British Airways.</p> <p>Splendid have been recognised as one of the fastest growing technology companies in UK by Deloitte. We understand that great ideas and stunning visual design needs to be underpinned by a meticulous technical practice and we are proud to be included in the top 50.</p> <p>The Splendid approach brings together great ideas with technical expertise and an obsession with delivering quality work. We have an exemplary track record in delivering successful digital solutions to world leading brands across a range of industries. Our team combine a user centred focus with methodological rigor to produce results that guarantee our clients choose Splendid again and again.</p>]]></content:encoded>
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        <title>Big Data. Is it really that big?</title>
        <link>http://www.howsplendid.com/blog/big-data-is-it-really-that-big/</link>
        <pubDate>Mon, 25 Mar 2013 00:00:00 GMT</pubDate>
        <guid isPermaLink="false">http://www.howsplendid.com/blog/big-data-is-it-really-that-big/</guid>
        <description><![CDATA[In a highly competitive market a leading recruitment company asked us to create a contemporary brand that would stand them out from the crowd without alienating their client base. It's amazing how many of these catch words really do make the rounds....]]></description>
        <content:encoded><![CDATA[<img src="http://www.howsplendid.com/img/upload/185x0/39c37254-ac4c-49ce-9c7b-f08e1677e85f.png" vspace="10" hspace="10" alt="" align="left" /><p>We're looking for an experienced UX Designer to join the team in our Golden Square office in London.</p><p>In a highly competitive market a leading recruitment company asked us to create a contemporary brand that would stand them out from the crowd without alienating their client base.</p><p>It's amazing how many of these catch words really do make the rounds. The last few years have seen "The Cloud" bandied about as a must have for enterprise and it soon enough reached the consumer though the likes of iCloud, SkyDrive, DropBox and several other online solutions to old issues - store what you like on the internet.<br /> <br /> <br /><strong>"Big Data"</strong> is a term born from the cloud. It's not that challenges with large amounts of data is particularly new at all; it's that people are starting to proposition new ideas on how to solve some very difficult problems (old and new) which for the most part have always needed hard to access scale and processing power to solve. As you're no doubt already aware, The Cloud is much more than just about storage though and as soon as engineers start to join the dots on the benefit of scale, speed and redundancy, some truly innovative solutions start to appear. Solutions that have real world impacts in terms of costs, efficiency and reliability of digital services to name a few.<br /> <br />When you first hear the term "Big Data", perhaps the thought of massive data sets is the first thing to pop into one's mind. In truth Big Data is much more than that, and more than just understanding what to do with vast amounts of data. It is understanding that the "Big" portion can refer to analytics of disparate data sources, that a lot of data is not always a good thing (curation of Big Data) and that there needs to be a problem or challenge before a solution can be designed using Big Data propositions.<br /> <br /><strong>What is Big Data in a technical sense?</strong><br />It's definitely a term of relevance. To some, 100 Gb may be Big Data. To others, it's Petabytes or even Exabytes. It's generally Big Data when the systems you have available in what you would consider to be normal operating scenarios can't cope with size of the data you have captured or sourced and further more your systems can't cope with the possible solution(s) required.<br /> <br />It's also about time. If you have a challenge that requires a solution to provide a result in a reasonable period of time, generally speaking only scale can allow you to create the solution. The you have a Big Data challenge on your hands.<br /> <br />At its core though, Big Data is really about mess. In a technical reference, it often is more about getting data into a useable format, into a questionable state and then how to query that result efficiently to gain insight and return a result for a further decision to be taken.<br /> <br />Take a large online/offline retail scenario. Imagine if you will, 3000 physical POS (point of sale) units. Now imagine how much data is flowing through each one of those units at any given time. Combine that data with online transactional data, mix in the back end data around stock and inventory control and supplier pricing. Now just to add some salt with the pepper, add multi-regional information from several countries and an ever present exchange rate.<br /> <br />Ok, you now have quite a lot of data which you have had to put into a very large storage scenario (thank you Cloud). But what you also have is a mess of data in different formats, different data representing many different products and items, different data that means certain things for one person and nothing to others. Data that may be updating and refreshing rapidly. If you were controlling that situation, aside from pulling your hair out, you may also have some challenges to solve just to get to the query stage, but in a real world sense, you have now got yourself - Big Data.<br /> <br />What needs to happen next, now that you have this Big Data? You need to really step back and consider the possibilities of the data to understand it, to mould it, to talk to it.<br /> <br /><strong>Sometimes, Data dies.</strong><br />Some of the Big Data solutions I have seen over the last few years have missed the true value of the data. Yes, sometimes data dies. Data has a relevance expiry period, and to be honest, if you don't need to use data beyond a period in time - delete it (from your copied data set of course).<br />Just because your Cloud solution gives you 1000 cores at your command to process a query, doesn't mean you should be lazy about your data. Don't stress fat data - like the humble human, it can cause death. In this case, death of a query, death of a timeline, death of a job being completed properly. Every single piece of data included in a query set, has the ability to change results, skew perceptions and add complications and possible errors into the challenge.<br /> <br /><strong>What can you do with this data?</strong><br />That is your challenge in truth. What value can you extract from your data? Amazon uses it to find out recommendation patterns, Google uses it to query a search request across the index of the internet, others use it to determine sales opportunities that are highly targeted with geographic insight into customer profiles. You can find insight and understanding within your organisation in some pretty meaningful ways once you start to consider the opportunities that the data you collect might have.<br /> <br /><strong>Splendid and Big Data.</strong><br />Splendid has been engaged with Microsoft for years, using Azure for more than just scaled cloud solutions. Azure is a Big Data solution and effectively allows you to throw "cores" or processors at the problems that Big Data represents. You can process very rapidly if you are willing to pay for those processors. Google too offers a Big Data solution on their cloud - indeed both allow Hadoop instances and both allow all this to be done on Linux based VM's that you can move between the services at will. There are many other providers in the marketplace as well as tooling that can help work with and succeed at these scales.<br /> <br />Splendid has also used various non-relational database solutions in the past and present - critical to enabling Big Data queries without the size and performance constraints or traditional databases such as SQL Server. We have worked with MongoDB on various social applications which really couldn't return live views of trends, without being able to query data that builds in size and complexity at a geometric rate.<br /> <br />The secret to our successes and those of our clients working with Big Data is always with the quality of Data Scientists that we use. These guys are the ones that create the algorithms, the ones that understand fractured data and help us deliver those results.<br /> <br />If you believe you have a Big Data challenge in front of you, Splendid can help deliver meaningful results that continually change and adapt to your growth into the future.<br /> </p>]]></content:encoded>
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        <title>Splendid Knowhow: The Creative World of Big Data</title>
        <link>http://www.howsplendid.com/news/splendid-knowhow-the-creative-world-of-big-data/</link>
        <pubDate>Tue, 19 Feb 2013 00:00:00 GMT</pubDate>
        <guid isPermaLink="false">http://www.howsplendid.com/news/splendid-knowhow-the-creative-world-of-big-data/</guid>
        <description><![CDATA[The above headline would once have caused serious scratching of heads for many or, put a little more highfalutinly, generated a spasm of cognitive dissonance throughout the creative industries. No more however. Whether we've quite yet grasped the...]]></description>
        <content:encoded><![CDATA[<p>We're looking for an experienced UX Designer to join the team in our Golden Square office in London.</p><p>In a highly competitive market a leading recruitment company asked us to create a contemporary brand that would stand them out from the crowd without alienating their client base.</p><p>The above headline would once have caused serious scratching of heads for many or, put a little more highfalutinly, generated a spasm of cognitive dissonance throughout the creative industries. No more however. Whether we've quite yet grasped the fundamental impact that Big Data delivers, it's already here and it's everywhere. It's affecting the way we perceive the world, the manner in which we're engaged by brands and the way businesses must now organise themselves. It isn't a trend that will fade away in the not too distant future. It's here to stay and the only option for the creatively minded is to fully embrace it.</p> <p>Last year I was fortunate enough to be working at the BBC to help deliver their (frankly fantastic) <a href="http://www.bbc.co.uk/sport/0/olympics/18883345">Olympics coverage</a>. Specifically, I was leading the design teams developing the online and connected-TV video products. Every minute of the action was made available through them, both live and as catch-up, with every frame augmented by split-second performance data on every athlete. During the 17 days of the Games, 2,500 hours of video and supporting statistics for the 10,000 athletes were delivered via <a href="http://www.bbc.co.uk/blogs/internet/posts/olympic_data_services_and_the">27 concurrent live streams</a>, resulting in 2.8 petabytes of data outputted nationally every day. Those are absurd figures to design against, and it took numerous tough decisions about what data should be available to the viewing audience and how best to design the end interfaces. I've never been more reminded of the design-truth that the greater the complexity of information, the more elegant a delivery method is demanded.</p> <p>Above and beyond creatively delivering Big Data, there's the onward march of Big Data defining the things we create. Market insight has always shaped product development on some level, however, the granularity of insight Big Data affords is very different. Companies born of the online revolution naturally have an innate understanding of digital insight and proposition development, and right now Netflix is leading the pack. Known for smart content recommendations, it's now shifted into the smart content production business. Its first step is a remake of the classic 80's BBC drama, House of Cards, this time starring Kevin Spacey in the lead role. Netflix's decision wasn't based upon a love for off-beat British television however - Big Data about their users consumption of content steered the entire production, digitally matchmaking viewers of the original series, films starring Kevin Spacey, and those directed by David Fincher, who oversaw the remake. <a href="http://www.salon.com/2013/02/01/how_netflix_is_turning_viewers_into_puppets/">This article by Andrew Leonard</a> raises an interesting question however - if content makers can back a sure fire hit every time through granular insight of past customer interest, where do the surprises come from? Solely developing creative endeavours upon such a methodology may sleepwalk us into a world soundtracked by Magic FM classic hits, all day long and for the rest of our lives.</p> <p>Fortunately I suspect that's not going to happen, for whatever you make of Netflix's creative decision, the process used is indeed innovative. And innovation will always keep us on our toes. The challenging question that Big Data poses is how can businesses capitalise on the opportunity being presented. <a href="http://www.nesta.org.uk/library/documents/Datavores.pdf">Nesta's recent report, 'Rise of the datavores'</a> provides some fascinating insight into the characteristics of British businesses that are grabbing and running with the idea. The most pertinent aspect of the report is the very clear recognition that irrespective of the amount of customer data a company has access to, if it doesn't have the analytical capabilities to infer any meaning, it's all just noise. Even when insights are garnered, if the organisational structure and business culture doesn't afford rapid action, the insights will be lost and the business continually positioned behind the curve.</p> <p>Big Data is hitting every aspect of society, and at a really crazy rate. As providers and creators of digital products and services, it's time we get our heads around it. Whether that's figuring out how we express all that information in a comprehendible and actionable manner for our customers, or deciding how best to navigate our working lives through the deluge of it, it's here and the opportunities need to be grasped.</p>]]></content:encoded>
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        <title>Jack Reacher custom ads on the Top Gear Windows 8 app</title>
        <link>http://www.howsplendid.com/news/jack-reacher-custom-ads-on-the-top-gear-windows-8-app/</link>
        <pubDate>Wed, 02 Jan 2013 00:00:00 GMT</pubDate>
        <guid isPermaLink="false">http://www.howsplendid.com/news/jack-reacher-custom-ads-on-the-top-gear-windows-8-app/</guid>
        <description><![CDATA[We have been working with BBC Worldwide and Microsoft Advertising to launch a new version of the Top Gear Windows 8 app featuring custom ad formats for the new Jack Reacher movie. This interactive advert was produced by Microsoft Advertising and...]]></description>
        <content:encoded><![CDATA[<img src="http://www.howsplendid.com/img/upload/185x0/6d7b1c69-7262-4930-8ed2-5f0a1328adc6.png" vspace="10" hspace="10" alt="" align="left" /><p>We're looking for an experienced UX Designer to join the team in our Golden Square office in London.</p><p>In a highly competitive market a leading recruitment company asked us to create a contemporary brand that would stand them out from the crowd without alienating their client base.</p><p>We have been working with BBC Worldwide and Microsoft Advertising to launch a new version of the Top Gear Windows 8 app featuring custom ad formats for the new Jack Reacher movie. This interactive advert was produced by Microsoft Advertising and features touch gestures to navigate around the content using the gear stick, cars feature pretty heavily in the film.</p>]]></content:encoded>
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        <title>Meet James. See his Windows Phone</title>
        <link>http://www.howsplendid.com/news/meet-james-see-his-windows-phone/</link>
        <pubDate>Fri, 30 Nov 2012 00:00:00 GMT</pubDate>
        <guid isPermaLink="false">http://www.howsplendid.com/news/meet-james-see-his-windows-phone/</guid>
        <description><![CDATA[It's nice to see James Corden likes our Windows Phone app for The Times. You can view the full advert on YouTube, part of the Reinvented Around You campaign.]]></description>
        <content:encoded><![CDATA[<img src="http://www.howsplendid.com/img/upload/185x0/10eec511-e2dd-4656-bf3c-c0687fce2c47.png" vspace="10" hspace="10" alt="" align="left" /><p>We're looking for an experienced UX Designer to join the team in our Golden Square office in London.</p><p>In a highly competitive market a leading recruitment company asked us to create a contemporary brand that would stand them out from the crowd without alienating their client base.</p><p>It's nice to see James Corden likes our Windows Phone app for The Times. You can view the full advert on YouTube, part of the Reinvented Around You campaign.</p>]]></content:encoded>
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        <title>Top Gear News has gone live in the Windows 8 Store</title>
        <link>http://www.howsplendid.com/news/top-gear-news-has-gone-live-in-the-windows-8-store/</link>
        <pubDate>Wed, 28 Nov 2012 00:00:00 GMT</pubDate>
        <guid isPermaLink="false">http://www.howsplendid.com/news/top-gear-news-has-gone-live-in-the-windows-8-store/</guid>
        <description><![CDATA[Splendid and BBC Worldwide have been working hard on the new Windows 8 app for Top Gear News and are happy to say its now live in the store. I think its best summed up in best Tog Gear fashion here &quot;Have you always wanted more Top Gear in your life?...]]></description>
        <content:encoded><![CDATA[<img src="http://www.howsplendid.com/img/upload/185x0/8d5ddfbb-c499-400b-9b77-506e9b595fd5.jpg" vspace="10" hspace="10" alt="" align="left" /><p>We're looking for an experienced UX Designer to join the team in our Golden Square office in London.</p><p>In a highly competitive market a leading recruitment company asked us to create a contemporary brand that would stand them out from the crowd without alienating their client base.</p><p>Splendid and BBC Worldwide have been working hard on the new Windows 8 app for Top Gear News and are happy to say its now live in the store. I think its best summed up in best Tog Gear fashion here "Have you always wanted more Top Gear in your life? Then good news! Here is our brand new Top Gear News App, with all the latest news, videos and random nonsense direct from the Top Gear team."</p> <p>The Windows 8 app was designed and built by the Splendid team in close collaboration with <br />BBC Worldwide and Microsoft, and it featured on as a Spotlight app on the Windows Store when <br />it went live. </p> <p>Key features;<br />All the latest news, rants, video and reviews live from Top Gear HQ<br />Behind the scenes exclusives from the three presenters<br />Your favourite clips from Top Gear TV</p> <p>A full case study will follow, but in the meantime you can follow the development process in a series of articles on ubelly. </p>]]></content:encoded>
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        <title>Imagine 2012: An event with Microsoft Advertising</title>
        <link>http://www.howsplendid.com/news/imagine-2012-an-event-with-microsoft-advertising/</link>
        <pubDate>Thu, 08 Nov 2012 00:00:00 GMT</pubDate>
        <guid isPermaLink="false">http://www.howsplendid.com/news/imagine-2012-an-event-with-microsoft-advertising/</guid>
        <description><![CDATA[Splendid attended the Imagine 2012 event hosted by Microsoft Advertising, to witness the launch of Windows 8 to the advertising industry. There were some great speakers and it proved to be an excellent evening. Highlights for us were: Anna Kirah:...]]></description>
        <content:encoded><![CDATA[<img src="http://www.howsplendid.com/img/upload/185x0/0492c00d-1f98-49b2-bdea-ec0472001c7c.jpg" vspace="10" hspace="10" alt="" align="left" /><p>We're looking for an experienced UX Designer to join the team in our Golden Square office in London.</p><p>In a highly competitive market a leading recruitment company asked us to create a contemporary brand that would stand them out from the crowd without alienating their client base.</p><p>Splendid attended the Imagine 2012 event hosted by Microsoft Advertising, to witness the launch of Windows 8 to the advertising industry. There were some great speakers and it proved to be an excellent evening.</p> <p>Highlights for us were: Anna Kirah: Senior Socio-anthropologist, Toby Barnes: AKQA Product Strategy Director and Stephen Kim: GM, Yarn, a Microsoft Advertising Creative Lab. The event was topped off with a "fireside chat" with Steve Balmer. Splendid also made an appearance with sneak preview of our work with BBC Worldwide and a few vox pops on Windows 8, presented by director Paul Bishop. </p>]]></content:encoded>
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        <title>Windows 8 and Windows Phone 8 hits the shelves</title>
        <link>http://www.howsplendid.com/news/windows-8-and-windows-phone-8-hits-the-shelves/</link>
        <pubDate>Thu, 01 Nov 2012 00:00:00 GMT</pubDate>
        <guid isPermaLink="false">http://www.howsplendid.com/news/windows-8-and-windows-phone-8-hits-the-shelves/</guid>
        <description><![CDATA[The hype has now turned to reality. So whats it like? It's no secret we have been working on a number of Windows 8 apps for our clients so you may think we are biased, but I thinks it's fair to say we are really impressed with Windows 8 and the...]]></description>
        <content:encoded><![CDATA[<img src="http://www.howsplendid.com/img/upload/185x0/7a03aa8e-ef3b-4d45-891d-48f4e3e99a92.jpeg" vspace="10" hspace="10" alt="" align="left" /><p>We're looking for an experienced UX Designer to join the team in our Golden Square office in London.</p><p>In a highly competitive market a leading recruitment company asked us to create a contemporary brand that would stand them out from the crowd without alienating their client base.</p><p>The hype has now turned to reality. So whats it like?</p> <p>It's no secret we have been working on a number of Windows 8 apps for our clients so you may think we are biased, but I thinks it's fair to say we are really impressed with Windows 8 and the hardware that goes with it, be that the Surface Slate or the new Nokia Phones. </p> <p>We have had new Microsoft Surface Slate for a few days now and for the first time Microsoft have a complete hardware/software product on the market, by that we mean software and hardware packaged into a covetable, desirable device. And it really is quite striking! </p> <p>For once a Windows device that doesn't draw sniggers of derision from our design team. Instead it's been the subject of a lot of curiosity, around the hardware as much as the new user interface.</p> <p>Microsoft have bravely stepped away from the WIMP (Windows, Icons, Menus, Pointers) UI we are all familiar with, and lead with a touch-first solution. In fact, the term 'Windows' may be a misnomer in this case, as the OS is an entirely new chrome-free, pane-based UI. Various manufacturers have already released touch solutions of course, but none applied this to desktop too. It'll be interesting to see how sales of touch monitors go as a result.</p> <p>Back to the more familiar realm of the tablet, and there is a learning curve with Windows 8, not a huge one. Once you are past this it becomes intuitive and easy to use. It really is something you could use on a day to day basis and the general opinion round the office (mainly Mac users if I am honest) is that "it's cool". Not the most in depth review but really its probably what will count in terms of adoption and sales. Big thumbs up from us, well done Microsoft.</p>]]></content:encoded>
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        <title>An evening at the Modern Jago</title>
        <link>http://www.howsplendid.com/news/an-evening-at-the-modern-jago/</link>
        <pubDate>Fri, 19 Oct 2012 00:00:00 GMT</pubDate>
        <guid isPermaLink="false">http://www.howsplendid.com/news/an-evening-at-the-modern-jago/</guid>
        <description><![CDATA[Splendid were at the launch of the Modern Jago last night. Microsofts new creative space in Shoreditch. It's a great space in the Rochelle School on Arnold Circus, we plan on using it for workshops and talking about the things that matter to us, great...]]></description>
        <content:encoded><![CDATA[<img src="http://www.howsplendid.com/img/upload/185x0/411eb066-ef8b-4a33-beee-2c0583945854.jpg" vspace="10" hspace="10" alt="" align="left" /><p>We're looking for an experienced UX Designer to join the team in our Golden Square office in London.</p><p>In a highly competitive market a leading recruitment company asked us to create a contemporary brand that would stand them out from the crowd without alienating their client base.</p><p>Splendid were at the launch of the Modern Jago last night. Microsofts new creative space in Shoreditch. It's a great space in the Rochelle School on Arnold Circus, we plan on using it for workshops and talking about the things that matter to us, great user experience and cutting edge technology.</p>]]></content:encoded>
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        <title>Splendid are excited to be working with BBC Worldwide on a number of projects relating to Windows 8</title>
        <link>http://www.howsplendid.com/news/splendid-are-excited-to-be-working-with-bbc-worldwide-on-a-number-of-projects-relating-to-windows-8/</link>
        <pubDate>Fri, 28 Sep 2012 00:00:00 GMT</pubDate>
        <guid isPermaLink="false">http://www.howsplendid.com/news/splendid-are-excited-to-be-working-with-bbc-worldwide-on-a-number-of-projects-relating-to-windows-8/</guid>
        <description><![CDATA[Splendid are excited to be working with BBC Worldwide on a number of projects relating to Windows 8, it's too early to share any further details but we will do as soon as possible. Splendid are working on a number of Windows 8 projects so if you want...]]></description>
        <content:encoded><![CDATA[<img src="http://www.howsplendid.com/img/upload/185x0/829e1e28-449e-4f9c-ac1e-916d554131ae.jpg" vspace="10" hspace="10" alt="" align="left" /><p>We're looking for an experienced UX Designer to join the team in our Golden Square office in London.</p><p>In a highly competitive market a leading recruitment company asked us to create a contemporary brand that would stand them out from the crowd without alienating their client base.</p><p>Splendid are excited to be working with BBC Worldwide on a number of projects relating to Windows 8, it's too early to share any further details but we will do as soon as possible.<br /> <br />Splendid are working on a number of Windows 8 projects so if you want to find out more about this innovative new operating system get in touch.</p>]]></content:encoded>
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        <title> The Guardian '10 Best Windows Phone apps for August 2012'  features Splendid app for The Times</title>
        <link>http://www.howsplendid.com/news/the-guardian-10-best-windows-phone-apps-for-august-2012-features-splendid-app-for-the-times/</link>
        <pubDate>Thu, 20 Sep 2012 00:00:00 GMT</pubDate>
        <guid isPermaLink="false">http://www.howsplendid.com/news/the-guardian-10-best-windows-phone-apps-for-august-2012-features-splendid-app-for-the-times/</guid>
        <description><![CDATA[The Guardian Online compiles a monthly hotlist of Windows Phone apps, featuring the best app's on the market. This month we pleased to see that Splendid's new app for The Times and The Sunday Times app is featured. The new app offers daily editions of...]]></description>
        <content:encoded><![CDATA[<img src="http://www.howsplendid.com/img/upload/185x0/5a00a90d-8f3d-4ab6-9f91-6887e1553ab6.jpg" vspace="10" hspace="10" alt="" align="left" /><p>We're looking for an experienced UX Designer to join the team in our Golden Square office in London.</p><p>In a highly competitive market a leading recruitment company asked us to create a contemporary brand that would stand them out from the crowd without alienating their client base.</p><p>The Guardian Online compiles a monthly hotlist of Windows Phone apps, featuring the best app's on the market. This month we pleased to see that Splendid's new app for The Times and The Sunday Times app is featured.</p> <p>The new app offers daily editions of The Times and Sunday Times, with news, analysis, features and coverage from Britain's most experienced political reporters, foreign correspondents and award-winning columnists and sports writers.</p> <p>The app was designed and built by Splendid in close partnership with the team at The Times. We are currently working on several Windows Apps, for both Windows Phone and Windows 8, and would be happy to talk you through the benefits of this exciting new operating system.</p> <p>The app is available now in the Windows Marketplace with a free 30 day trial subscription. Follow the links below to find out more.</p>]]></content:encoded>
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        <title>Splendid talking about Frictionless Interaction at the IMRG</title>
        <link>http://www.howsplendid.com/news/splendid-talking-about-frictionless-interaction-at-the-imrg/</link>
        <pubDate>Wed, 12 Sep 2012 00:00:00 GMT</pubDate>
        <guid isPermaLink="false">http://www.howsplendid.com/news/splendid-talking-about-frictionless-interaction-at-the-imrg/</guid>
        <description><![CDATA[Splendid have been asked to speak at the IMRG's Usability Seminar for Mobile and Tablet. We will be talking about how brands can behave uniquely on next-gen devices without impeding customer engagement . The talk will draw on our experience of working...]]></description>
        <content:encoded><![CDATA[<img src="http://www.howsplendid.com/img/upload/185x0/620acbe7-fc7e-4529-8659-3f92731e528d.jpg" vspace="10" hspace="10" alt="" align="left" /><p>We're looking for an experienced UX Designer to join the team in our Golden Square office in London.</p><p>In a highly competitive market a leading recruitment company asked us to create a contemporary brand that would stand them out from the crowd without alienating their client base.</p><p>Splendid have been asked to speak at the IMRG's Usability Seminar for Mobile and Tablet. We will be talking about how brands can behave uniquely on next-gen devices without impeding customer engagement . The talk will draw on our experience of working on multi-channel projects for leading brands and wil be given by our Head of User Experience, Ben Ireland.</p> <p>IMRG (Interactive Media in Retail Group) is the membership community for the e-retail industry, whose vision is to maximise the commercial potential of online shopping through the promotion of best practice. With more than 20 years' experience in the fast-moving e-commerce market, we enable members to maximise the business opportunities available to them through the provision of insightful data and by tracking trends and developments in the e-retail marketplace.</p>]]></content:encoded>
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        <title>Windows Phone 7 App for The Times goes live</title>
        <link>http://www.howsplendid.com/news/windows-phone-7-app-for-the-times-goes-live/</link>
        <pubDate>Wed, 29 Aug 2012 00:00:00 GMT</pubDate>
        <guid isPermaLink="false">http://www.howsplendid.com/news/windows-phone-7-app-for-the-times-goes-live/</guid>
        <description><![CDATA[Splendid are proud to announce the launch of our new app for The Times, which is now available for download in the Windows Marketplace. The Times Win 7 app provides live news from The Times and The Sunday Times for windows phone users. It combines the...]]></description>
        <content:encoded><![CDATA[<img src="http://www.howsplendid.com/img/upload/185x0/acb353bf-71cf-4789-8b26-7c231721507f.jpg" vspace="10" hspace="10" alt="" align="left" /><p>We're looking for an experienced UX Designer to join the team in our Golden Square office in London.</p><p>In a highly competitive market a leading recruitment company asked us to create a contemporary brand that would stand them out from the crowd without alienating their client base.</p><p>Splendid are proud to announce the launch of our new app for The Times, which is now available for download in the Windows Marketplace. </p> <p>The Times Win 7 app provides live news from The Times and The Sunday Times for windows phone users. It combines the best journalism with media rich content, including graphics, photographs and exclusive videos, making full use of Win 7 interaction features. The app covers news, analysis, features and coverage from Britain's most experienced political reporters, foreign correspondents and award-winning columnists and sports writers.</p> <p>The app was designed and built by Splendid in close partnership with the team at The Times.We are currently working on several Windows Apps, for both Windows Phone and Windows 8, and would be happy to talk you through the benefits of this exciting new operating system.</p>]]></content:encoded>
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        <title>flydubai</title>
        <link>http://www.howsplendid.com/case-studies/flydubai/</link>
        <pubDate>Thu, 02 Aug 2012 00:00:00 GMT</pubDate>
        <guid isPermaLink="false">http://www.howsplendid.com/case-studies/flydubai/</guid>
        <description><![CDATA[Splendid were asked by flydubai to design and build an entirely new online experience for both web and mobile including an evolution of the flydubai digital brand. flydubai is Dubai's first low-cost airline operating routes to more than 45...]]></description>
        <content:encoded><![CDATA[<img src="http://www.howsplendid.com/img/upload/185x0/fa1dd4de-603f-4998-8ce2-f36e2c633da9.jpg" vspace="10" hspace="10" alt="" align="left" /><p>We're looking for an experienced UX Designer to join the team in our Golden Square office in London.</p><p>Splendid were asked by flydubai to design and build an entirely new online experience for both web and mobile including an evolution of the flydubai digital brand.</p><p>flydubai is Dubai's first low-cost airline operating routes to more than 45 destinations across the Middle East, Subcontinent, Africa, Russia and Eastern Europe.</p> <p>flydubai is one of the fastest growing start-up airlines in the world and currently has a fleet of 23 brand new Boeing 737-800 NG aircraft operating from its headquarters at Terminal 2, Dubai International Airport. Three years after its inaugural commercial flight, flydubai is now making more than 800 flights a week, has over 300 pilots and 500 cabin crew, flying thousands of passengers across its network.</p> <p>flydubai offer a modern fleet and a quality product at an affordable price and are continuing to expand and their routes and extend their service.<br /> <br />Splendid has been working with flydubai since 2010 to design and build a marketing, acquisition and transactional website which provides a flexible platform to support the business as it grows. </p><p>Splendid were asked by flydubai to design and build an entirely new online experience for both web and mobile including an evolution of the flydubai digital brand.</p> <p>The solution needed to resonate with the business ambition and brand culture as well as deliver hard targets on conversion once the site was launched. </p> <p>Overarching project objectives included</p> <p>. Redefining the online identity<br />. Increasing conversions<br />. Increasing repeat custom<br />. Increasing ancillary revenues<br />. Providing an efficient mechanism for amendments<br />. Improving the brand experience<br />. Build a robust platform capable of scaling as the business grows</p> <p>The website is the primary sales channel and information portal for flydubai and for some customers is the first experience they will have in dealing with the company. To this end it was imperative the redesign not only reflected the brand values of flydubai but also provided a world class customer experience to ensure clients find what they are looking for, transact with flydubai and return in future. In addition the site needed to be clean modern and extensible to allow for additional products or services to be incorporated as the business develops.</p><p>Employing Splendid's User Centred Design methodology, a modern and accessible site was designed, aligned to both the business model and the key user objectives and tested with target users. The site designs were used as a basis to evolve the already strong flydubai brand into a digital language that can be deployed across all technology platforms including a mobile variant of the site's core functionality.</p> <p>Our development process delivered the UI code in advance of the technical build allowing flydubai to see the site components (the web pages and modules) before the full functionality was integrated. Following on from this we entered the full development cycle whereby the site CMS and booking engine integration are built in a production emulation environment and iteratively tested through the UAT process. </p> <p>Splendid has worked closely with flydubai to bring this site to fruition including a dynamic content management system and a fully transactional mobile site variant in both English and Arabic.</p> <p>Design phases for this project encompassed branding evolution, interaction design (including Information Architecture), user testing and ultimately branded visual design of the full set of site modules.</p> <p>The site features both English and Arabic versions of the site and defined a simple easy to use booking path that meets the varied requirements of the flydubai client base. To refine the interaction to meet these requirements the solution prototype was tested thoroughly using English speaking and Arabic test subjects.</p> <p>In addition to meeting the key user requirements we worked closely with flydubai to ensure the site would meet critical business objectives including the cross sell of ancillary products (extensible) and the ability to upsell fares based on flexibility (which is crucial in their target markets).</p> <p>The interaction design was also re-factored to create a browser based mobile variant which was deployed at the same time as the main site. The mobile variant is device agnostic and optimised to operate seamlessly in limited bandwidth areas.</p> <p>Other features of the site include rich media and mapping experiences, clear architecture and easy destination browsing along with a host of client specific functionality allowing passengers to manage their bookings, monitor flight status, browse timetables and facilitate other travel requirements.</p> <p>In delivering the site designs Splendid also evolved the online brand of flydubai to bring the site up to the standard of the visual brand as it appears offline and on the flydubai fleet. The resultant site is a fresh, modern, clean usable experience that resonates with the flydubai brand and product quality.</p><p>In building the flydubai website we separated the booking site from the marketing site to enable separate scaling and deployments as well as easier maintenance and tiered security.</p> <p>The flydubai site utilises our Splendid Content Management System for the marketing and acquisition areas of the site. The Splendid Content Management System provides real time ability to edit any live text across the site, add pages and sections and reconfigure page structures using a bespoke library of flexible content modules. Live text is used extensively to enable maximum flexibility of the interface and to provide an extensible marketing platform for flydubai product managers.</p> <p>The CMS features tiered security controls to allow different groups and individuals to edit, review, approve and publish changes in a controlled fashion to match business workflows. Inline WYSIWYG editing is present in text modules as well as multi-lingual editing of core business entities stored in the database. The CMS can also be used to instantly switch the site layout and styling to any of the contingency (emergency) states should any incident occur that warrants it.</p> <p>The booking site was built to manage web services provided by flydubai's technical partner Radixx and to integrate with a number of external service providers (including the payment partner MIGS). <br />The booking site supports complex business logic whereby both allowable and chargeable baggage as well as seat allocation is determined using variable factors such as the passenger type (adult/child/infant), the fare type, the current flight inventory and flight route. </p> <p>The logic surrounding booking changes is implemented to allow extensibility and has been built with full redundancy so that a failure of any 3rd party integration will not prevent bookings which could otherwise continue without the unavailable service (e.g. the insurance module is removed from the booking path when TravelGuard is offline).</p> <p>The integrated search facility provides the ability to search routes by airport code, city name, airport name or map. As the globalised site already supports Arabic and English this allows additional languages to be added without editing the underlying business logic.</p> <p>The site has been optimised for high performance using distributed caching was developed with extensive use of design patterns (IOC, Repository, Factory, Singleton, Strategy). The system is integrated with a Splendid custom CMS and a number of external systems (Connectpoint, WCF Service Layer, MIGS payment gateway).</p>]]></content:encoded>
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        <title>Splendid Take Gold at The Games</title>
        <link>http://www.howsplendid.com/news/splendid-take-gold-at-the-games/</link>
        <pubDate>Mon, 30 Jul 2012 00:00:00 GMT</pubDate>
        <guid isPermaLink="false">http://www.howsplendid.com/news/splendid-take-gold-at-the-games/</guid>
        <description><![CDATA[Splendid athletes walked away with the much-coveted Gold medal in the first official games of the summer last week. Admittedly we're talking about the Graphic Games held in Golden Square, rather than that thing in Stratford, but nonetheless we're...]]></description>
        <content:encoded><![CDATA[<img src="http://www.howsplendid.com/img/upload/185x0/a2597407-3e0a-44bb-8826-33cc94411813.JPG" vspace="10" hspace="10" alt="" align="left" /><p>We're looking for an experienced UX Designer to join the team in our Golden Square office in London.</p><p>Splendid were asked by flydubai to design and build an entirely new online experience for both web and mobile including an evolution of the flydubai digital brand.</p><p>Splendid athletes walked away with the much-coveted Gold medal in the first official games of the summer last week. Admittedly we're talking about the Graphic Games held in Golden Square, rather than that thing in Stratford, but nonetheless we're still glowing with pride. </p> <p>Team Apollo Splendido challenged a number of companies based in Soho and soon showed their winning coordination skills in the 3 legged race. It was a closely fought battle, but the team seized victory in the final round with a nail biting tug-o-war finish, which has left one UX designer with hospital-worthy rope burn. </p> <p>The team was somewhat revitalised when they were awarded a 2ltr Golden paint tin (full of Golden Gin), and a shiny medal to take home to their mum.</p> <p>It was a proud moment that brought a tear to the eye...and several people to the bar.</p>]]></content:encoded>
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        <title>Be creative. Be in touch. Blab all over the place.</title>
        <link>http://www.howsplendid.com/news/be-creative-be-in-touch-blab-all-over-the-place/</link>
        <pubDate>Tue, 10 Jul 2012 00:00:00 GMT</pubDate>
        <guid isPermaLink="false">http://www.howsplendid.com/news/be-creative-be-in-touch-blab-all-over-the-place/</guid>
        <description><![CDATA[You know that cool band you went to see that your friend couldn't make it to? Or that amazing night out you had that your friend didn't make it along to - the one where you ended up singing Queen songs with your arms around a policeman? Or that...]]></description>
        <content:encoded><![CDATA[<img src="http://www.howsplendid.com/img/upload/185x0/f25a9e47-f070-4acd-af56-24f5f77bf8e4.jpg" vspace="10" hspace="10" alt="" align="left" /><p>We're looking for an experienced UX Designer to join the team in our Golden Square office in London.</p><p>Splendid were asked by flydubai to design and build an entirely new online experience for both web and mobile including an evolution of the flydubai digital brand.</p><p>You know that cool band you went to see that your friend couldn't make it to? Or that amazing night out you had that your friend didn't make it along to - the one where you ended up singing Queen songs with your arms around a policeman? Or that birthday of yours your friend missed? Or that talking dog you saw that your friend wasn't around to see?</p> <p>Ok, apart from maybe taking a little look at your friend's commitment to this friendship of yours, imagine you could capture any spontaneous or perfectly composed moment and share it.</p> <p>Sometimes an SMS or a picture message just doesn't cut it and video can be too shaky or waaaay too big to send to someone. PhotoBlab gives you the ability to share a neat little slideshow of up to five photos with accompanying audio to a network of friends in a simple feed. You can also share on Facebook, by Twitter or by email. There's even the option to send private Blabs (so your slushy poem recital and pictures of flowers to that special someone is safe).</p> <p>PhotoBlab uses your phone's camera and built in mic, so you don't need anything special to make dazzling Blabs. Add filters and crop your photos. Record, re-record and edit your audio. You get 15 seconds of audio as standard and the option of a one-time in-app payment upgrade to a full two minutes allowance. Send as much or as little as you want.</p> <p>The possibilities of moments to capture are endless. Here are some suggestions, just in case your imagination has momentarily seized up:<br /> <br />. a birthday song and a wish</p> <p>. moments from a band's concert</p> <p>. baby's first words</p> <p>. Fireworks</p> <p>. a drunk friend or relative doing karaoke</p> <p>. a talking dog (seriously, there must be one somewhere)</p> <p> <br />Be creative. Be in touch. Blab all over the place. Its totally up to you...</p>]]></content:encoded>
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        <title>PhotoBlab launches on the iTunes Store</title>
        <link>http://www.howsplendid.com/news/photoblab-launches-on-the-itunes-store/</link>
        <pubDate>Tue, 10 Jul 2012 00:00:00 GMT</pubDate>
        <guid isPermaLink="false">http://www.howsplendid.com/news/photoblab-launches-on-the-itunes-store/</guid>
        <description><![CDATA[Splendid today are pleased to announce the launch of Photoblab, available at the iTunes store. Photoblab is a new social app that allows you to combine your photos with audio to share your best moments with your friends. It's easy to get going. Simply...]]></description>
        <content:encoded><![CDATA[<img src="http://www.howsplendid.com/img/upload/185x0/46c359a4-b65f-40c8-84a3-8dcfd1f35839.jpg" vspace="10" hspace="10" alt="" align="left" /><p>We're looking for an experienced UX Designer to join the team in our Golden Square office in London.</p><p>Splendid were asked by flydubai to design and build an entirely new online experience for both web and mobile including an evolution of the flydubai digital brand.</p><p>Splendid today are pleased to announce the launch of Photoblab, available at the iTunes store. Photoblab is a new social app that allows you to combine your photos with audio to share your best moments with your friends.</p> <p>It's easy to get going. Simply take a series of photos, add an soundtrack that suits the mood and post it to the community or share it one to one with a friend. It has loads of great features including filters to change the look and feel of your blab, geo location to pinpoint where it was blabbed and the ability to link to your twitter and facebook accounts. </p> <p>Its free, great fun and highly addictive. So go on and download it from the app store today. </p> <p>Happy blabbing! </p> <p>Available to iphone, ipod touch and ipad. </p>]]></content:encoded>
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        <title>flydubai takes off!</title>
        <link>http://www.howsplendid.com/news/flydubai-takes-off/</link>
        <pubDate>Wed, 04 Jul 2012 00:00:00 GMT</pubDate>
        <guid isPermaLink="false">http://www.howsplendid.com/news/flydubai-takes-off/</guid>
        <description><![CDATA[Splendid is pleased to announce that flydubai's new and improved website was successfully launched this weekend and is now open for business. flydubai is Dubai's first low-cost airline operating routes to more than 45 destinations across the Middle...]]></description>
        <content:encoded><![CDATA[<img src="http://www.howsplendid.com/img/upload/185x0/4d9ae3e0-9f4f-4d2e-a0dc-6ac00ee53d97.jpg" vspace="10" hspace="10" alt="" align="left" /><p>We're looking for an experienced UX Designer to join the team in our Golden Square office in London.</p><p>Splendid were asked by flydubai to design and build an entirely new online experience for both web and mobile including an evolution of the flydubai digital brand.</p><p>Splendid is pleased to announce that flydubai's new and improved website was successfully launched this weekend and is now open for business.<br /> <br />flydubai is Dubai's first low-cost airline operating routes to more than 45 destinations across the Middle East, Subcontinent, Africa, Russia and Eastern Europe.<br /> <br />flydubai is one of the fastest growing start-up airlines in the world. flydubai currently has a fleet of 23 brand new Boeing 737-800 NG aircraft operating from its headquarters at Terminal 2, Dubai International Airport. Three years after its inaugural commercial flight, flydubai is now making more than 800 flights a week, has over 300 pilots and 500 cabin crew, flying thousands of passengers across its network.<br /> <br />Splendid has been working with flydubai since 2010 to design and build a marketing, acquisition and transactional website and provides a flexible platform to support the business as it grows. <br /> <br />Employing Splendid's User Centred Design methodology, a modern and accessible site was designed, aligned to both the business model and the key user objectives.<br /> <br />Splendid has worked closely with flydubai to bring this site to fruition including a dynamic content managements system and a fully transactional mobile site variant in both English and Arabic.</p>]]></content:encoded>
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        <title>Splendid head to Cannes Lions International Festival of Creativity</title>
        <link>http://www.howsplendid.com/news/splendid-head-to-cannes-lions-international-festival-of-creativity/</link>
        <pubDate>Tue, 19 Jun 2012 00:00:00 GMT</pubDate>
        <guid isPermaLink="false">http://www.howsplendid.com/news/splendid-head-to-cannes-lions-international-festival-of-creativity/</guid>
        <description><![CDATA[Splendid are off to the Annual Cannes Lions Festival of Creativity, catching up with some old clients, meeting some new ones and being inspired by speakers such as Bill Clinton, Sir John Hegarty, Zaha Hadid and Ariana Huffington . All in the pleasant...]]></description>
        <content:encoded><![CDATA[<img src="http://www.howsplendid.com/img/upload/185x0/a31ced81-792d-471c-9dd6-23a63c5ad013.jpg" vspace="10" hspace="10" alt="" align="left" /><p>We're looking for an experienced UX Designer to join the team in our Golden Square office in London.</p><p>Splendid were asked by flydubai to design and build an entirely new online experience for both web and mobile including an evolution of the flydubai digital brand.</p><p>Splendid are off to the Annual Cannes Lions Festival of Creativity, catching up with some old clients, meeting some new ones and being inspired by speakers such as Bill Clinton, Sir John Hegarty, Zaha Hadid and Ariana Huffington . All in the pleasant surrounding of the South of France, how very civilised.</p>]]></content:encoded>
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